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POS, or point of sale, is everywhere today. It is hard to go anywhere without coming across it, whether the public are aware of it or not. Potential customers are constantly bombarded with products to buy, even before they enter a shop!
The approach of creating a successful point of sale display is not as simple as creating an eye catching design. The design of the point of sale display has to not only sell the product to the customer, but also act as an extension of the product itself. The point of sale design must continue the branding of the company, as well as the product it is selling. Point of sale design is as much about identifying the market as it is about identifying what type, or style, of design would be best suited. Indeed, many projects that involve point of sale design will have many pieces of design to cover all of the possible sales points.